07 · Our culture
Six commitments, and one rule.
01
Honesty
Saying what is true, including when it is unwelcome and including about ourselves.
02
Integrity
Doing what we said we would do, whether or not anyone is checking.
03
Steadfastness & Commitment
Staying with the work long past the point at which it stops being interesting.
04
Excellence
A standard that would survive scrutiny from anywhere in the world.
05
Loyalty
To the people we work with, and to the places and cultures we are investing in.
06
Kindness
Because seriousness and decency have never been in conflict.

Conduct, repeated over a long time, by people who could have chosen otherwise
The golden rule
Do to others as you would have them do to you.